Iacocca: An Autobiography
Iacocca: An Autobiography
“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week
He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $ billion government loan so early that Washington didn’t know how to cash the c
“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week
Lee Iacocca was the president of Ford Motor Company and chairman of the Chrysler Corporation. In retirement, he devoted his time to the Iacocca Family Foundation, which raises money for diabetes research. Lee Iacocca died in
Excerpt. © Reprinted by permission. All rights reserved.
Chapter One
THE FAMILY
Nicola Iacocca, my father, arrived in this country in at the age of twelve--poor, alone, and scared. He used to say the only thing he was sure of when he got here was that the world was round. And that was only because another Italian boy named Christopher Columbus had preceded him by years, almost to the day.
As the boat sailed into New York Harbor, my father looked out and saw the Statue of Liberty, that great symbol of hope for millions of immigrants. On his second crossing, when he saw the statue again, he was a new American citizen--with only his mother, his young wife, and hope by his side. For Nicola and Antoinette, America was the land of freedom--the freedom to become anything you wanted
Iacocca: An Autobiography
Lee Iacocca was born Lido Anthony Iacocca in in Allentown, Pennsylvania. he attended Lehigh University as well as Princeton, receiving degrees in industrial engineering and mechanical engineering. In , Iacocca got a job working for Ford Motor Company as an engineering trainee. He switched to sales and in , had worked his way up to assistant sales manager of the Philadelphia district. Three years later he was named sales manager in Washington D. C., and by he had succeeded Robert S. McNamara as Vice President and General Manager. In , Iacocca developed the Ford Mustang, which was wildly popular, and later introduced the Mercury Cougar and the Lincoln Mark III. Finally in , Iacocca reached the top and was crowned President of Ford. Eight years later he was fired due to the tense relationship between him and Henry Ford II, and was quickly snatched up as President and Chief Executive Officer at Chrysler Corporation. Chrysler was a failing industry at this point, much in debt, but Iacocca managed to turn the company around, cutting costs, getting federal assistance, introducing new cars that sold amazingly well, such as the K-car, and repaying all o
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