Back in the s, conservatives &#; whether political candidates, policy groups, or activist organizations &#; had no way to get their message past the filter of the liberal mainstream media and into the hands of the American people.
At that time young conservative activist Richard Viguerie discovered that political candidates had to register their campaign donors with state offices ⎯ information that was in the public domain. Collecting those names and addresses by hand, state-by-state, was the beginning of what is now the largest list of active charitable and conservative donors in the world: Viguerie Political Lists.
Starting in , Richard Viguerie grew his list from 12, conservative donors to , &#; a 1,% increase &#; in just one year. Before long, Viguerie&#;s direct mail agency and lists enabled conservatives to bypass the mainstream media and connect with tens of millions of Americans on a &#;personal level&#; regarding issues they cared passionately about.
Viguerie&#;s &#;secret weapon&#; soon had a major role in reshaping America&#;s political landscape.
As Viguerie&#;s lists continued to grow, they helped trigger major political upset wins for conservatives⎯most fa
Richard Viguerie
RICHARD VIGUERIE is as responsible as anyone for the success of the conservative movement in this country. A pioneer in political direct mail, Viguerie has been involved from the radical edges of the Right in every Republican campaign from Goldwater to Romney; he's been called the "funding father of the conservative movement." He helped start hundreds of entities from Conservative Digest to Gun Owners of America, from the National Conservative Political Action Committee to the Moral Majority—spanning the political spectrum from Right to Far Right. Just before the election, he launched MyOwnSuperPAC because of "frustration at how weak and ineffective the Romney campaign's ads have been with its soft approach to Barack Obama—hardly ever mentioning Obama's radical, neo-Marxist vision for America's future," and insisting that "Obama is NOT failing. He's succeeding at doing exactly what he set out to do—and that's destroy capitalism and destroy the America you and I grew up in." So no one is going to mistake Viguerie for a squishy liberal.
And yet Viguerie's Catholic faith has led him to a surprising position on the issues of capital punishment and prison reform
Richard Viguerie transformed American politics in the s and 70s by pioneering the use of direct mail fundraising in the political and ideological spheres, which allowed conservatives to go around the liberal media blockage, right into people’s homes. He used direct mail marketing/fundraising to help build the conservative movement, which then elected Ronald Reagan as the first conservative president of the modern era.
As the “Funding Father of the conservative movement,” Viguerie motivated millions of Americans to participate in politics for the first time, greatly expanding the base of active citizenship. He is our era’s equivalent of Tom Paine but using a direct mail letter rather than a pamphlet to deliver his call to arms. George, John F Kennedy Jr.’s magazine, credited this as one of the defining political moments of the 20th century.
Former Speaker of the House Newt Gingrich said about Viguerie, “He is one of the genuine pioneers of modern American politics. He really invented the use of direct mail by Republicans and by conservatives.” Former Congressman Barry Goldwater, Jr. said, “He is the ca
Viguerie motivated millions of Americans to participate in politics for the first time, greatly expanding the base of active citizenship. He is our era’s equivalent of Tom Paine, using a direct mail letter rather than a pamphlet to deliver his call to arms. George magazine credited this as one of the defining political movements of the 20th century.
The AFL-CIO News said that Viguerie made it all possible for conservatives, and TheWashington Post called him “the conservatives’ Voice of America.” In , Time magazine named him one of 50 future leaders of America. In , People magazine named him one of the 25 most intriguing people of the year. In a December op-ed for TheWashington Times, Dr. Lee Edwards cited Viguerie as one of 13
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